Vision

Building a Stronger Canada Together.

Mission

Elevate Canada’s construction industry through advocacy, innovation, and collaboration.

Values

Industry first

Every decision we make is guided by what’s best for our members and the industry while contributing positively to our communities.

Innovative

We are open to new building and business practices and share this passion for innovation with our members.

Inclusive

We work collaboratively, transparently and with diversity to achieve a stronger construction industry.

Smart and débrouillard

We apply best practices while getting things done.

Advocate

We advocate and bring meaningful solutions to current and emerging issues facing the Canadian construction industry through public awareness and meaningful policy development.

KEY STRATEGIC INITIATIVES

  • Maintain CCA’s national advocacy position in Ottawa with the Federal Government and include regional realities.
  • Work with LCAs and RCAs to build a solid advocacy presence in provinces and major municipalities.
  • Amplify CCA’s key messages through the LCA and RCA communication channels.
  • Increase awareness of the construction sector’s value.
  • Position construction as a respected, stable, and essential contributor to Canada's prosperity.
  • Promote construction as a career of choice.
  • Amplify key messages using LCAs and RCAs.
  • Launch targeted (national) awareness campaigns to elevate the industry’s visibility, perception and impact.

Outcomes

  • The Federal Government consistently identifies CCA as the voice of the Canadian construction industry.
  • Key policy issues that affect the Canadian construction industry are addressed and managed.
  • Advocacy efforts in the Canadian construction industry are consistent and effective across Canada.
  • Increased level of public awareness regarding the economic importance of the Canadian construction industry.
  • Increased workforce in Canadian construction industry.
  • Increased number of students in construction study programs.

Engage

We build impactful relationships with our members and partners to foster a unified and responsive construction community.

KEY STRATEGIC INITIATIVES

  • Increase regional relationships and collaborative projects with LCAs and RCAs with a focus on smaller LCAs.
  • Utilize technology to engage members.
  • Deliver a service mindset across all members and partners interactions.
  • Expand the scope and understanding of what constitutes the Canadian construction industry.
  • Share best industry practices and supporting resources/information.
  • Utilize technology to support greater efficiencies and advancements in the construction industry.
  • Strengthen partnerships and collaboration with LCAs/RCAs.
  • Collect and act on regular member feedback to enhance satisfaction and address issues quickly with the LCAs.
  • Regularly assess and improve services offered to members and partners based on their evolving needs.

Outcomes

  • Increased engagement with members and partners across events, channels and campaign.
  • Increased collaboration with LCAs.
  • CCA’s membership base exceeds 18,000 direct and indirect members.
  • CCA has a clearly defined, understood, and regarded (by the membership) value proposition.
  • Increased member satisfaction levels with CCA and the services it provides.

Advance

We are proactive in identifying innovative tools and practices that increase efficiency and productivity for CCA and the construction industry.

KEY STRATEGIC INITIATIVES

  • Create a technology and learning hub for members.
  • Facilitate learning opportunities to support the identification and adoption of best practices in construction.
  • Offer training and learning sessions, and develop program content on emerging best practices.
  • Conduct a review of CCA’s current business and membership model with a focus on sustainability.
  • Build and maintain CCA staff capacity.
  • Invest in staff development and operational capacity.
  • Explore new revenue streams and service offerings.
  • Review and manage services offered to membership.

Outcomes

  • Increased adoption of technology and best practices in the Canadian construction industry.
  • Increased member awareness of new technologies, practices and processes.
  • Increased levels of innovation, productivity and efficiencies in the Canadian construction industry.
  • CCA’s business and membership model is financially viable and sustainable.
  • Increased ROI of CCA services and products.
  • High level of CCA staff engagement and satisfaction levels (including succession opportunities and plans).